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Wealthsimple’s AI Native Design Process

Claude Design + Claude Code + Conductor workflow for designers

Howdy folks! Below are 4 key design tactics I learned from interviewing Danny Williams at Wealthsimple about his AI native design process. What’s your biggest takeaway?

1. Use Ask User Question tool in Claude

You can try to cram every detail into one giant prompt and one shot it. Danny doesn't.
He tells Claude to use the ask user question tool and lets it interview him instead. It pulls out the stuff he had in his head but never typed in the prompt. So all the little design details actually make it into the prototype!

2. Claude Design vs Claude Code

Danny picks his tool based on how sure he is about the idea. If he's exploring wide with throwaway concepts he uses Claude Design. If he's dialing in the details or actually shipping he uses Claude Code.

3. Don’t worry about token optimization

Wealthsimple takes a carrot approach and encourages the design team to use different AI tools and not worry about token optimization. The goal is to save time instead of tokens!

4. Use code review skill when pushing PRs

Before Danny tags an engineer on a PR he runs Wealthsimple's code review skill first. This Claude skill spins off eight sub-agents, each one hunting for something different like dead code, performance, security holes, best practices. It catches code issues so the engineers aren't stuck cleaning up his mess!

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